Danny used a square of WilsonArt metallic laminate as art in this hallway. Photo courtesy of Danny Seo.
Is there any kind of magic formula for deciding when it’s okay to throw out an old appliance in favor of a higher efficiency model or any other kinds of products like that?
When you think about electronic products, there’s a window where a refrigerator or dishwasher or washer and dryer reaches a certain age where they need to be thrown out. Usually it’s around ten years. If you are able to upgrade at that point, you’re spending more money on utilities than if you’d just bought something new. The good thing is, all of your appliances are pretty much 100% recyclable, so you shouldn’t feel bad about them ending up in landfills. That’s valuable scrap metal.
Do you think your clients are ever self-conscious about their recycling habits when you’re around?
No, it’s a comfortable environment. I’ve always considered myself a “light green” person, not a “dark green” person. I mean, I’m flying a lot of the time. I wear leather. When I’m thirsty on the road, I’ll buy a bottle of water. At least I’m conscious and aware of my decisions. I just try to make people more aware of the big things and not sweat the small stuff.
I would imagine that someone like yourself who has the vision to upcycle virtually anything would find it hard to throw stuff out. Do you end up hoarding things?
No, I’m a big believer in surrounding yourself with meaning and quality. In my own home, if you asked me about anything in the house, I can tell you its history, where it’s been found, why I have it, what it means to me. What you’ll never find in my home is a vase or a basket or something where I’m like, oh, I just bought it at a store. There has to be a meaningful thing to it. That’s why I love flea markets or antique stores. Even if I did find it at a store, there’s some kind of peculiar use for it, like I used it for a Kerry Washington home makeover story and it’s the one thing that I stole from the shoot.
What things you wish more interior designers did to make their projects more eco-friendly?
I like the idea of repurposing or reusing things that are already in the home. Reupholstering existing furniture or giving it a new finish, moving furniture or textiles from one room to another—that’s always nice. Too often, I think interior designers feel like they have to do an extreme makeover to a space versus a subtle makeover. Also, I really wish designers would rethink using exotic materials. If at all possible, source everything domestically rather than selecting something like Brazilian granite or Italian marble or leathers that are tanned in Italy. Those things have a huge carbon footprint. If the products you’re putting in your home have more frequent flier miles than you do, you shouldn’t use them. I just redid my entire kitchen and when I renovated it, I wanted to make sure that everything down to the faucets was American made. Kitchens are the biggest investment in the home and it’s an opportunity to support American jobs and American industries. Nine out of ten times, what I’ve found is that American-made products have a sustainability message with their products. If you’re spending tens of thousands of dollars on a room, that’s a huge impact you can have on the American economy and keep it green at the same time.
I keep reading anecdotes about how you offer to work with celebrities for free in exchange for their assistance with publicizing environmental causes or how you’ll work with retailers for free in exchange for shelf space to sell your products. Has this been a successful financial strategy for you or are there other rewards?
What I’ve noticed with celebrities is that the second you take a dollar from them, you become the employee. Even if they’re a really close friend of mine, the whole energy of the relationship changes right away. When I offer to trade my services and skills and point of view and they can barter what’s valuable to them—their notoriety or their ability to use social media and reach billions of people, that’s a pretty good trade. Getting that kind of publicity can for good causes will take more money than they could pay me and they feel good about it, too. They have the ability to do something positive instead of raving about a new handbag. It works out better that way, but it also gets silly sometimes. Kerry Washington is a client and when they announced she was hosting Saturday Night Live, I said, “I want tickets!” There’s nothing green about it, but that’s a bucket list item and you’re giving me tickets!
Do you think the Average Joe interior designer could use this approach to their benefit?
Well, who’s an “Average Joe?” I think we’re all the same. Some people just have bigger budgets and more interesting clients or larger personalities, but we’re all interested in making things more beautiful.
Who’s the next celebrity you’d love to win over to the green cause?
I never go after them—ever. They always come to me. Nine out of ten times, I don’t even know who they are. The moment I realize they’re famous is when we’re walking down the street and we can’t go one block without being stopped by everyone. Then I google them on the phone while we’re walking down the street!
While watching Living with Ed, with Ed Begley, Jr., it was always funny to see the conflicts between him and his wife over environmental issues. Have you ever had any conflicts like that in your own personal relationships? Have your relationships ever suffered as a result of your environmental consciousness?
You always have to negotiate. It can’t always just be your way. I’m taking my parents to Seoul for their 70th birthdays. I’m a vegetarian and I’m paying for the party, so I’m using my money to pay for food and I know for a fact that 50 people don’t want to have a vegetarian meal. When I go to Korea, I like to go to Buddhist restaurants, but they’re known for barbeque—that’s the national dish. It’s my parents’ birthdays, their wish. I have to step back and be the only vegetarian among 50 people at dinner.
Who would win in an environmental showdown—you or Ed Begley, Jr.?
Oh, Ed. Totally. The thing that would happen is that I would probably fly to California for the showdown and I’d lose because I flew. When I was an eighteen-year old intern in Washington, D.C., I worked for a non-profit organization. He was the first celebrity I worked with. He came to our organization to testify before congress and my job was to pick him up at the airport, take him to the hotel and around to his appointments. I had all these cars set up and when I met him at the airport and took him to the car, he said, “Why aren’t we taking the subway?” He was so excited that we could take the subway from Reagan National into the city, so I had to cancel all of my cars for the rest of the week. He is the greenest person ever.
Look for Danny Seo’s books Upcycled and Upcycled: Celebrations online and at your local bookstore. For more information on how you can incorporate sustainability into your interior design projects, visit DannySeo.com or follow him on Facebook.